Google Ads Help Center

Get started by creating a free Merchant Center account and providing information about your business and products. If you’re on an e-commerce platform, you can automatically sync your products.

Your business and products can appear on Google Search, Maps, and more, when users search on Google for products you offer. Once a customer clicks, you can direct them to your online store or a physical location to complete their purchase.

We’ll provide actionable insights in Merchant Center about how customers interact with your business and products so you can help increase traffic to your site or local store.

When you’re ready, you can promote your products with Performance Max advertising campaigns to reach more customers and drive sales. Stay in full control of your budget and only pay when customers engage with your ad.